Personal Branding

Build A Personal Brand That Speaks Before You Do.

Your name should open doors. Your presence should command respect. Your digital footprint should reflect who you are becoming- not who you used to be.

The CHIIC Elevate Personal Branding Course is a structured, professional, step-by-step program designed to help ambitious women intentionally craft a digital brand that attracts opportunity, credibility, and influence.

This is not about becoming loud.
It’s about becoming unmistakable.

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Who This Course Is For?

This course is for women who:

* Are professionals, founders, executives, or emerging leaders
* Know they are capable of more visibility, impact, and authority
* Feel overlooked, under-positioned, or misrepresented online
* Want alignment between who they are offline and how they show up digitally
* Desire clarity, confidence, and consistency in their personal brand

This course is not about chasing trends or going viral.
It is about strategic presence, leadership positioning, and long-term brand equity.

Meet Your Facilitator

Shania Sutherland

Personal Branding & Digital Presence Strategist | CHIIC Elevate Coach

Shania brings a grounded, structured approach to personal branding — combining clarity, storytelling, professionalism, and visibility strategy.

Her teaching focuses on:
* Authentic positioning (without oversharing)
* Strategic digital presence
* Brand clarity that supports real-world growth

This course is workbook-led, intentional, and designed for women who value substance over noise.

What You'll Learn

WEEK 1: FOUNDATIONS OF PERSONAL BRANDING

Understand what personal branding truly is — and why it matters.

You will:
* Define your personal brand mission
* Clarify what you stand for
* Identify how your current online presence supports or sabotages your goals
* Develop your unique value proposition (UVP)
* Set intentional personal branding goals

This week creates clarity and direction.

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WEEK 2: CRAFTING YOUR DIGITAL PRESENCE

Tell your story with intention and professionalism.

You will:
* Build your authentic brand story using the Hero’s Journey
* Identify your ideal audience and niche
* Choose the right digital platforms for your goals
* Write a compelling bio and brand tagline
* Plan your visual brand and professional image

This week creates alignment and confidence.

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WEEK 3: LINKEDIN & PROFESSIONAL VISIBILITY

Position yourself as credible, visible, and valuable.

You will:
* Optimize your LinkedIn profile for opportunities
* Write engaging posts that reflect thought leadership
* Build a strategic, aligned professional network
* Learn how to engage without overexposure
* Establish yourself as a respected voice in your space

This week creates authority and connection.

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WEEK 4: CONTENT STRATEGY & VISIBILITY

Create content with clarity — not pressure.

You will:
* Build a simple, sustainable content calendar
* Choose content formats that suit your strengths
* Learn storytelling frameworks that create emotional connection
* Develop thought leadership content ideas
* Maintain consistency without burnout

This week creates structure and momentum.

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WEEK 5: ONLINE REPUTATION & EXECUTIVE PRESENCE

Protect and elevate your digital image.

You will:
* Learn professional digital etiquette
* Develop your personal code of conduct online
* Handle criticism and feedback with grace
* Strengthen executive presence and confidence on camera
* Refine your tone, language, and digital body language

This week creates poise and polish.

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WEEK 6: MONETIZING & EXPANDING YOUR BRAND

Turn visibility into opportunity.

You will:
* Learn how to attract collaborations, mentors, and sponsors
* Position yourself for leadership and board opportunities
* Track brand growth and engagement metrics
* Build a 6-month personal brand roadmap
* Define your next strategic steps

This week creates expansion and longevity.

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Why This Course Is Different

This is not about becoming an influencer.
This is about becoming intentional, visible, and aligned.

You will leave with:
* Clarity about your message
* Confidence in your presence
* A digital identity that reflects your growth
* A brand that works for you — not against you

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You already have a name. Now it’s time to give it weight, direction, and influence.

CHIIC Elevate exists to support women in becoming intentional about their image, identity, influence, and income.

This course is one of the foundational pillars for women ready to be seen, respected, and remembered.